Someone once described a major London ad agency as being "so confused they're stabbing each other in the front". One of the things I hated about working in advertising was how selfish it made you with your own ideas. Anyone who has never worked in the industry probably assumes it to be a world of collaboration, where everyone combines their talents to make ideas better. But the truth is, in thirty-six years of being first a writer, then a creative director, I had this kind of relationship with only a handful of people.
It's understandable to a degree. After all, getting that next, more senior, higher-paying job relied totally on getting credit for your ideas. And for the same reason there were always those willing to 'steal' that credit.
Having said this, the world of music is not much different. Many people who were "in the room at the time" have ended up with a 50% share in a song - to which they contributed, maybe, one chord change, or one rhyme.
So why am I now writing in praise of collaborators?
Well, I read a few days ago that Paul McCartney had said something to the effect of how he was "spoiled" by having John Lennon as his earliest collaborator. (Later in the life of The Beatles I believe the two wrote predominantly alone - but I do believe they collaborated on the early songs). Paul said that he never felt as comfortable with any of his later collaborators.
This made me realize that collaboration is actually a test of character. You have to trust your partner implicitly.
I have recently embarked on two major collaborative efforts. Which means I must have found partners who fit this description. Both of them are writers I worked with before in the ad business, both of whom have since pursued artistic goals outside of it.
MALACHY WALSH.
For years I carried around in my head the idea for a movie. Well, I thought it was a movie. Turns out it is a TV series. I cannot go into detail about the idea because we are currently talking to guys in Hollywood about getting it made!
But here's how it came to life.
The other bad aspect of the advertising world is that it makes people feel they have to be great at everything and, of course, few people are. I have a talent for certain kinds of writing - others I'm not so good at. Which is why this idea never got written down. It was outside my comfort zone.
So, frustrated at wasting what I thought was a good idea, I shared it with my friend Malachy. And bingo, sparks flew.
You see Malachy had studied writing for the stage at Columbia University. He had all the talents I lacked. He understood how to craft a longer story line in four acts. Whenever I tried to write down this idea it turned into a short story! He understood how to craft characters through dialogue, rather than description. Better still, he brought these specific characters to life by truly sharing my enthusiasm for them and for the idea. He's not a bad film maker also.
It's now our idea, not mine. Any success it achieves will be ours, not mine. That, I have learned, is the true result of honest collaboration. And it feels good.
JEFF SHATTUCK
Jeff is another gifted writer I had the pleasure to work with many years ago in advertising. Due to a brain injury (best he explains it himself - cerebellumblues.squarespace.com) he has switched his focus back to songwriting. Much like me he had started out in the music world only to have advertising take over and pay the bills!
Jeff has been working hard on putting an album together. And it's nearly finished. Along the way he has been kind enough to share with me his lyrics as they were coming together and early mixes of his finished songs. He writes great stuff.
Somewhere in this process I happened to mention that I have a problem. A nice one, but a problem nonetheless. I am much more prolific with words than I am with music. The result is I have many finished lyrics that I would almost certainly never get around to putting to music.
Much to my surprise (as his own are extremely strong) Jeff asked if I would send him a lyric or two so that he could write the music.
The first one turned out great and we have now collaborated on four songs. As I've said before, titles don't mean much on their own but they are:
Borderline Love
The Forgotten Place
Waitress Blues
Easier Said Than Done
Recognizing that the digital world has changed forever the definition of an album - Jeff recently suggested we finish these songs and release them. Which is what we intend to do.
A few days before this, Jeff had posted on his blog a photograph he'd taken. It's the one at the top of this piece. I loved it. And immediately suggested it would make a great cover for his album. It was then that he responded, "What about a cover for our EP?" He asked if I had any thoughts for a title and I came up with DEEP SALVAGE.
This title came to me because it captured the second great pleasure I have discovered in collaboration. A gifted collaborator can "salvage" ideas that otherwise might never see the light of day.
It's hard to be your own critic. It's natural to favor what you wrote most recently. And having this second outlet for my lyrics has been an immense surprise and an immense pleasure.
So, Jeff and Malachy, my heartfelt thanks for teaching me that even though I may have moved to the desert I am less alone than ever before.